Published inThe Startup·Jul 30, 2021Why what you sell doesn’t have to be profound to impact your customers in a profound way.This is a story about brand promises and sweat. Lady Sweat, to be specific. First, a little context. When three separate clients ask the same question in one week, you know there’s something to examine there. In this case, the question revolved around brand promises. Specifically, “Can we really say…Branding4 min readBranding4 min read
Published inThe Startup·Feb 10, 2021Why Is “Girl Boss” So Polarizing?Rachael Kay Albers,* business comedian, creator of the show Awkward Marketing, and founder of the branding agency RKA Ink, has a process: Notice what makes her livid in the online business space. Plumb the depths of that feeling until she gets to the root of why it sets her off. …Entrepreneurship11 min readEntrepreneurship11 min read