Erin Lancione – Medium

Erin Lancione

Published in
The Startup

Why what you sell doesn’t have to be profound to impact customers in a profound way

A story about brand promises and sweat.

Jul 30, 2021

Why what you sell doesn’t have to be profound to impact customers in a profound way

Jul 30, 2021

Published in
The Startup

Why Is “Girl Boss” So Polarizing?

Exploring the term that inspired 22 million hashtags (and just as many haters)

Feb 10, 2021

Why Is “Girl Boss” So Polarizing?

Feb 10, 2021

Erin Lancione

Erin Lancione

Copywriter & copy strategist. I help businesses sound like people, not clichés. Clients include Microsoft, Ogilvy, and Starbucks. www.risingtidecopywriting.com

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